How to solve a problem like Sales Enablement Measurement - Webinar with E4Enable
I joined Kate Lewis, CEO of E4Enable to talk about the age old problem of sales enablement measurement.
Sales is not short of metrics but if your sales enablement measurement is focusing on how many hours of training your sales reps have completed then you might be faced with a look of ‘so what’?
On the webinar, we discuss the following four goals when considering which metrics are important:
How do we align enablement to the business’ revenue strategy?
How do we use metrics to prioritise what we do?
How do we use measurement to get stakeholder buy-in?
How do use measurement to identify why we are doing something and the outcomes of our activity?